![]() ![]() Brands can also sponsor some of Spotify’s flagship lists. Spotify-curated playlists : These are recommended by Spotify through its AI-powered algorithm.There are two types of playlists on Spotify: What are your chances of standing out in that ocean of content? To get the answer, you need to understand some basic facts about Spotify playlists. Playlists are the main attraction on Spotify. Let’s discuss them one by one, with examples. To connect with users organically, you have two options: How Can You Do Influencer Marketing on Spotify?Īre you ready to turbocharge your influencer campaigns through Spotify? So, how exactly can you start with influencer marketing on Spotify? If you or your brand partners deal with a lot of user-generated content, you have a chance to score on Spotify as user-generated playlists are extremely popular on Spotify, as stated earlier. But this doesn’t mean that other influencers can’t capitalise on Spotify’s popularity. If your existing and prospective clients are either from the music or the over the top (OTT) media industry, Spotify is tailor-made for you. If your audiences are avid music lovers, Spotify is your ideal match. Spotify’s content is dominated by music and podcasts. What’s more, you ask? Your content and industry need to match too. If your audience falls into the above-mentioned groups, you need to be more active on Spotify. ![]() Gender demographics : A Statista survey shows that 23% of males and 20% female in the US are Spotify users.Further age breakdown of Spotify users shows that the platform is most popular among these age groups (in decreasing order): 25-34 years, 18-25 years, and 55-60 years. Age demographics : 39% of music listeners below 30 years of age consider Spotify as their favourite channel, making Spotify the top choice of millennial music lovers. ![]()
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